Rutba for Digital Marketing

See what's hurting your rankings on Google and AI answers

Enter your website URL for a free SEO and GEO (AI search) audit and get results in under 60 seconds.

  • No credit card required
  • No sales call
  • Full SEO and GEO audit
See what we check

What the audit checks

Twenty-three checks across SEO, technical health and AI visibility. These are the same checks we run for clients, focused on increasing search and AI rankings.

  • Client-side rendering

    Whether crawlers that don't run JavaScript actually see your content, or just a blank page.

  • HTTPS / SSL certificate

    A valid HTTPS certificate, so browsers don't warn visitors away.

  • H1 heading

    One clear H1 heading, so Google knows what each page is about.

  • Meta description

    The snippet Google shows in search results. Miss it, and Google writes its own.

  • Image alt text

    Alt text on images, which unlocks image-search traffic.

  • Structured data (Schema)

    Structured data that gets you into Maps and rich results.

  • robots.txt

    A robots.txt that isn't accidentally blocking your site from Google.

  • Sitemap

    A sitemap, so every page gets discovered and indexed.

  • Content length

    Enough real content to compete for rankings.

  • Page speed

    Mobile load speed. Slow sites rank lower and lose visitors.

  • Mobile friendliness

    Mobile-friendliness, since most Arabic searches happen on phones.

  • AI crawler access

    Whether ChatGPT, Claude and Perplexity can actually read your site, or robots.txt is quietly blocking them.

  • FAQ / answer readiness

    FAQ content structured so AI assistants can lift a direct answer and cite you.

  • Content structure

    Content broken into clear sections, so both readers and AI can find the specific answer.

  • AI crawler network access

    Whether your CDN or firewall silently blocks AI crawlers even when robots.txt allows them.

  • JavaScript content gap

    How much of your content only appears after JavaScript runs, invisible to crawlers that don't render it.

  • Paywall / login wall

    Whether a login or subscription wall is hiding your content from search engines and AI assistants.

  • Schema validity

    Whether your structured data actually has the properties Google requires, not just that it exists.

  • Heading hierarchy

    Whether your headings follow a logical order, so readers and search engines can follow your outline.

  • llms.txt file

    An llms.txt file that gives AI assistants a curated map of your site.

  • Content freshness signals

    Visible or structured signs that your content is kept up to date.

  • Data & citation density

    Concrete numbers, percentages and sources — the kind of content AI assistants quote directly.

  • Section depth

    Whether each section of your page has enough substance to stand on its own as an answer.

About Rutba

Rutba for Digital Marketing is a results-driven, customer-focused brand built on a simple idea: real expertise beats generic promises. As engineers and SEO specialists, we build our own tools and do our own work, so your site never gets passed off to a middleman. Every audit that comes through Rutba runs on proprietary technology we developed ourselves, specifically for Arabic search. Before any report reaches you, one of us reviews it personally. No automated output, no outsourced analysis, no guesswork. Book a call and you'll talk directly to the people who did the work rather than a sales team reading from a script. That means honest answers, technical depth, and a clear picture of what's holding your rankings back. Above all, we believe in earning trust through results, treating your business like our own, and staying genuinely accountable for the outcomes we deliver.

Rutba for Digital Marketing · Arabic SEO & GEO specialists

Built for Arab service businesses

If you want to reach your customers on Google and AI, this platform is for you.

  • Clinics and medical practices: patients search for symptoms and specialists in Arabic, and showing up first wins the booking.

  • Law firms: high-value clients compare firms on Google long before they call anyone.

  • Real estate: buyers and renters search neighbourhoods and listings in Arabic every day.

  • Consultancies and professional services: authority starts with being findable.