SEO · GEO · AEO for the Arab market
See what's hurting your rankings on Google and AI answers
Enter your website URL for a free SEO, GEO (AI search) and AEO (answer engine) audit, and get results in under 60 seconds.
- No credit card required
- No sales call
- Full SEO, GEO & AEO audit
Working with service businesses across
- Saudi Arabia
- United Arab Emirates
- Qatar
- Kuwait
- Jordan
Arabic, English and bilingual sites audited on equal footing.
What the audit checks
Twenty-three checks across SEO, technical health and AI visibility. These are the same checks we run for clients, focused on increasing search and AI rankings.
Client-side rendering
Whether crawlers that don't run JavaScript actually see your content, or just a blank page.
HTTPS / SSL certificate
A valid HTTPS certificate, so browsers don't warn visitors away.
H1 heading
One clear H1 heading, so Google knows what each page is about.
Meta description
The snippet Google shows in search results. Miss it, and Google writes its own.
Image alt text
Alt text on images, which unlocks image-search traffic.
Structured data (Schema)
Structured data that gets you into Maps and rich results.
Example report
What comes back, in one screen
Every audit returns the same three things: a score you can act on, the three sub-scores behind it, and each finding written plainly enough that a developer can fix it without calling us to ask what it means.
An illustration on an invented domain — not a client's site. Yours is generated from your own page, and every finding names the element it found.
Your customers find you in three ways. We cover them all.
Search is no longer just ten blue links. The same site now has to rank on Google, get cited by AI assistants, and answer questions directly. Each needs different work.
Search engine optimization
Getting you ranked in Google's classic results — the traffic that still drives most enquiries in the Gulf.
- Technical fixes: speed, indexing, sitemap, schema
- Arabic and English on-page optimisation
- Local visibility for each city you serve
Generative engine optimization
Getting your business named and cited when someone asks ChatGPT, Perplexity or Google's AI Overview instead of searching.
- AI crawler access (GPTBot, ClaudeBot, PerplexityBot)
- Content AI can actually read — no empty JS shells
- Entity and brand signals AI engines trust
Answer engine optimization
Winning the direct answer — featured snippets, People Also Ask, voice results and the AI answer box above everything else.
- Question-shaped pages that answer in the first line
- FAQ, HowTo and LocalBusiness structured data
- Arabic question research, not translated keywords
Every free audit scores all three. Nothing here is theoretical — the same 23 checks run on your site in under a minute.
How working with us goes
We work the Rutba Stack from the bottom up — six layers, eighteen signals, in that order. Four steps, no mystery, and you can stop after any of them.
Score the stack
Paste your URL. Twenty-three automated checks cover Foundation, part of Language and the machine-readable half of Structure, scored in under 60 seconds. No card, no call, and the findings are yours to keep.
Full diagnostic and call
The research half a crawler can't do: dialect coverage, listing corroboration, the Arabic sources your market learns from, bilingual contradictions. Then twenty minutes with the people who ran it — not a sales team.
We fix from the bottom up
Foundation before Structure, always: crawl access, headings, Arabic rendering and hreflang first, then schema, answer blocks and native Arabic content. Schema on a site crawlers can't reach is a second floor built on nothing.
You watch the Index move
A fresh score each month against the same signals, next to the median for your category, plus Search Console reporting — so progress is a number you can check rather than a claim we make.
Retainers run on a three-month minimum so the work has time to show — after that, month to month.
Read the full methodologyWhy businesses trust us with their rankings
We'd rather show you what we do than tell you how great we are — starting with running our own tool on your site for free.
You've already seen the work
The audit you just ran is our software, built in-house for Arabic search. Most agencies pitch with a slide deck. We pitch by handing you a real technical report on your own site.
We implement, not just advise
Fixes ship to your site — code, schema, content. A report you have to find a developer for isn't a result, it's homework.
Native Arabic, never machine-translated
Arabic that ranks is written for how your customers actually search, with its own keyword research. Translation-by-tool is why so many Gulf sites are invisible in Arabic.
Engineers, not account managers
The person on your call is the person editing your site. Technical questions get technical answers, on the call, not "let me check with the team".
Scoped before you commit
We scope the work against your actual site — pages, locations, competition — and put it in writing after the free call, before you commit to anything. No proposal that takes a week to arrive.
No lock-in, no hostage-taking
Your accounts, your site, your content — all in your name. Leave whenever you want and everything we built stays with you.
Built for Arab service businesses
If you want to reach your customers on Google and AI, this platform is for you.
Clinics and medical practices: patients search for symptoms and specialists in Arabic, and showing up first wins the booking.
Law firms: high-value clients compare firms on Google long before they call anyone.
Real estate: buyers and renters search neighbourhoods and listings in Arabic every day.
Consultancies and professional services: authority starts with being findable.
About Rutba
Rutba for Digital Marketing is a results-driven, customer-focused brand built on a simple idea: real expertise beats generic promises. As engineers and SEO specialists, we build our own tools and do our own work, so your site never gets passed off to a middleman. Every audit that comes through Rutba runs on proprietary technology we developed ourselves, specifically for Arabic search. Before any report reaches you, one of us reviews it personally. No automated output, no outsourced analysis, no guesswork. Book a call and you'll talk directly to the people who did the work rather than a sales team reading from a script. That means honest answers, technical depth, and a clear picture of what's holding your rankings back. Above all, we believe in earning trust through results, treating your business like our own, and staying genuinely accountable for the outcomes we deliver.
Rutba for Digital Marketing · Arabic SEO, GEO & AEO specialists
Learn more about RutbaQuestions we get asked
Straight answers, including the awkward ones.
What's the difference between SEO, GEO and AEO?
SEO gets you ranked in Google's list of results. GEO gets you cited inside AI answers from ChatGPT, Perplexity and Google's AI Overviews. AEO gets you the direct answer — the featured snippet, the People Also Ask box, the voice result. They share a technical foundation, which is why one audit scores all three, but the content work for each is different.
Our site is in English only. Is this still for you?
Yes. We work with businesses serving the Arab market, whatever language their site is in. The audit never penalises an English-only site for missing Arabic signals — Arabic-specific checks only apply when we detect Arabic content. Where an Arabic version would win you traffic, we'll say so and show you the search volume behind it.
How long before we see results?
Technical fixes — indexing, speed, schema, broken headings — often show within two to six weeks, because you're removing something that was actively blocking you. Content and authority work compounds over three to six months. Anyone promising page one in 30 days is either guessing or buying links that will cost you later.
Do we have to sign a long contract?
No. The Starter audit is one-time with no commitment. Retainers have a three-month minimum, purely because a month isn't long enough for search to respond, and after that it's month to month. Everything we produce stays yours if you leave.
Who actually does the work?
We do. There's no offshore subcontractor and no junior running a checklist. The same people who built the audit engine review your report, take your call, and make the changes. That's also why we cap how many retainers we take on at once.
How do you scope the work?
Against your actual site. What an engagement involves depends on how many pages you have, how many locations you serve, and how competitive your niche is — which is why we scope it on a free 20-minute call rather than publishing a list. You get the scope in writing afterwards, with no obligation.
Do you need access to our website?
For implementation, yes — CMS access or a staging environment, plus Google Search Console and Analytics. If your developer prefers to apply the changes themselves, we hand over exact, ready-to-paste code and review it once it's live. The free audit needs nothing at all: just the URL.
Where are you based, and can we meet?
We're an engineering team working GCC and Jordan hours, so you reach us during your working day, not ours. Everything runs over WhatsApp, email and video call — the same way your developers already work.
See exactly where you stand — in 60 seconds
Run the same audit we run for paying clients. If the report is all you want, keep it and go: there's no follow-up sequence and no sales call unless you ask for one.
No credit card · No account required · Report is yours to keep